Columbus Society of Communicating Arts (CSCA) Student Campaign Award of Merit 2024 Winner
LEGO, a Danish company founded in 1932, is renowned for its iconic interlocking plastic bricks that allow all ages to construct a wide array of imaginative structures. Aiming to use sustainable materials in all of its core products by 2030, their efforts seem to be lacking haste. The solution to this problem is creating generic instructions for LEGO users to customize planters with their own pieces- not providing bricks for a DIY experience. In theory, this campaign retains past builders who own LEGO materials and those interested in creative/sustainable projects.
The deliverables for this project include a one sheet featuring a generic instruction manual and poster as an in-store hand out, thank you card/sticker sheet for participates, Instagram posts highlighting the campaign, downloadable wallpaper, and two trendy TikTok videos.
